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Blog Posts About : Analytics

Social Media Ninja

3 Steps For Shedding Some Light on Dark Social

Dark social. What on earth is it – hooded teenagers huddled down gloomy alleyways communicating only via Facebook Messenger because they’ve lost the power of speech? Ninja warriors conducting business deep in the unindexed shadows of the underground web? Fortunately it’s nothing quite that ominous, despite the sinister name. Read More...

Lunar Cycle

Is There A Significant Relationship Between Clicks, Conversions And The Lunar Cycle?

Okay, stick with me on this one, I promise I have a point and it might even revolutionise the way you approach online marketing. Alternatively it might turn out to be the ramblings of a slightly eccentric Anthropologist... intrigued? Read More...

Google Analytics Platform Principles

Google Analytics Platform Principles

Following on from the Google Analytics Fundamentals course back in October, Google recently ran their second Analytics course within the Analytics Academy; Google Analytics Platform Principles. Read More...

Email

Using Analytics to Track the Success of Your Email Marketing Campaign

You've been really good staying in touch with your customers via email, using newsletters to inform them about events, offers and new products. You have spent hours crafting a beautiful, well written, well branded newsletter but apart from open rate and clicks you have no idea how well it actually works - whether the money and hours you have spent have paid off and saw a return on investment. Not to worry however, this is easily fixed. Read More...

Analytics Academy : Google's New Learning Platform

At the beginning of October, Google launched their Analytics Academy. Billed as Google’s new learning platform, it will offer courses in digital analytics for marketers and analysts seeking to increase their analytics knowledge with a view to improving business performance. Read More...

Analytics Killed

With 100% Not Provided, Google Kills Organic Search Traffic Report

Google turns 15 today and they’re making a small fuss about it, with things like a birthday piñata game on their home page, the ability to see Google as it looked in 1998 and the launch of a new Google company timeline. Read More...

12 Easy Steps to Get the Most from Your PPC Campaigns this Christmas

12 Easy Steps to Get the Most from Your PPC Campaigns this Christmas

Christmas is the biggest time of year for many online businesses. If one of your main sales driving factors is PPC you need to make sure your campaigns are in good shape! We’ve broken the task of Christmas PPC preparation into manageable chunks and each working day, for 12 days before the start of December, we’ll suggest what you can do to optimise your PPC campaigns. Read More...

Landing Page Optimisation

Landing Page Optimisation: A Guide to Landing Page Tests

The results of an online marketing campaign are greatly influenced by the quality, design and content of landing pages. A great set of carefully chosen PPC keywords and well optimised ad text will only get you so far. If your website landing pages do not meet your visitors’ expectations for one reason or another, your campaign will most certainly suffer. Read More...

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